Mission: Ivy's Tea Co. hopes to change the perception of tea drinkers and introduce more African holistic health remedies into the holistic health industry. The goal is to make the industry as inclusive and accepting of all cultures as Hip-Hop.
The ask: Create a strategic social media advertising campaign to increase brand awareness and sales. Devise an effective strategy to retarget customer segments and improve FB/IG visibility.
Our deliverable: The Octagons team delivered a strategic social advertising campaign including creative strategy, ad video mockup, and ad optimization strategy for Instagram and more. Our campaign was successful in nourishing the connection between hip hop and tea.
