SUBWAY DIGITAL PLAN

Assignment: To develop a digital marketing strategy proposal for our client Subway.

Goal: To capture the hearts (and dollars) of a new generation by capitalizing on macro-level trends in the market.

Strategy: Tapped into Millennial and Gen-Z dominated social media platforms such Instagram and TikTok by curating a custom sandwich challenge to excite the new generation, while re-branding Subway as a modern brand.

Grade Received: A

S

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