The ask: optimize Pinterest for scalability. Create a playbook for Pinterest growth/optimization for any of our brands in the future.
Our deliverable: the Octagons team built IMPAPER/Tyche & Gami a Pinterest strategy playbook which aims to guide the company in growing and optimizing their Pinterest presence. This included details about audience insights, approach to Pinterest content, best practices to boost brand awareness, and other ways to stay connected and grow with customers.
Feedback: "the Octagons team did a fantastic job of helping us with our Pinterest strategy by putting together a playbook with ideas, frameworks, and guidelines that we will be able to execute on. They were very insightful and helpful, and their generosity, time, and energy is greatly appreciated." -Kevin Nguyen, Founder of Tyche & Gami